Armenian bookmaker TotoGaming has embarked on a strategy of introducing considerable improvements to its omni-channel operations, specifically in its provision of 사다리타기. Within the last two decades TotoGaming has evolved one of the largest networks of retail operation in the area, with the company making great progress through its make an effort to provide customers with the best the market has to offer. This includes both enhanced web and mobile presence.

TotoGaming Board Chairman Suren Khachatryan explained that the company puts a great emphasis on a technique of multiplying the number of live events and the number of live markets per event, because it attempts to satisfy growing demands of consumers for quick and reliable information.

“Quite recently we now have significantly increased our in-play betting offerings,” he said. “We have a clear look at the brilliant way forward for Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings in both number and quality.”

Khachatryan said he highly appreciates the collaboration with such video content providers as IMG, Perform, Sportsman and Betradar, which enables the company to offer around 50,000 live-stream events to customers annually. “Due to top quality products of our own providers, we anticipate over 30% increase of in-play betting,” he added.

TotoGaming increased its in-play coverage in Q3 to 18,000 matches per month and aims for more than 20,000 per month by the end of the year. Khachatryan believes the next step in broadening the collaboration using its providers will move the business to some higher-level nowadays in this, user-friendly gaming and sports betting world.

This year the organization released the mobile version of its Online Sportsbook, which include all video-streaming materials and merchandise from your leading content providers.

Already during the first weeks of its release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.

Khachatryan commented: “We want to followup with new trends in modern gaming and sports betting developments by implementing increasingly more innovative technologies featuring, basing our services on official data answers to provide our customers with fast and accurate data.”

TotoGaming also places plenty of focus on customer support and offers online 24/7 support services to keep that goal. It offers also taken a ‘special approach’ to its customer experience simply by making its ui comfortable and attractive to the final user, and all this inside the company’s adherence to the principles from the responsible gaming.

TotoGaming’s partners have got all been keen to exhibit their support for your bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are of course thrilled to confirm TotoGaming being a new partner to our premium streaming service. The collaboration will take some of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We expect ioyqow expanding our relationship with TotoGaming later on years since they take sports betting to your higher-level in Armenia.”

Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming is becoming a fundamental element of every sportsbook so we are looking towards jointly develop the best product for TotoGaming’s customers. Our company is pleased to welcome TotoGaming amongst our clients and therefore are looking towards an extended and reliable cooperation.”

John Harlow, Head of Sales-Betting for Perform Group, said: “It is an excellent pleasure to supply TotoGaming with this Watch&Bet content, and i also anticipate forming an extended lasting partnership with them.”

Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to get won TotoGaming as a new partner. It’s our aspiration to offer our partners with everything else required to run the most entertaining and informative offering inside the sports betting.

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