They began as being a small, family owned retailer and gradually started to spread beyond its small town roots to towns across America. As you go along they changed the company’s name and quickly became known for offering low prices on numerous items. Consumers go to them plus they are opening more stores annually in america than any other retailer. I’m talking about Wal-Mart, right? No, Dollar General! Let’s take a good look at yet another one of America’s retail testimonials, the dollar general corporate office.
J.L. Turner had been a man toughened by life’s difficulties who founded that which was later to get Dollar General with his son, Cal. At age 11, his father died and young J.L. soon found himself away from school and attempting to support his family. By age 17 he was married and operating a bridle shop along with his wife. Later, he opened a country store but needed to give that business up when prices dropped along with his profits. Soon thereafter he started to work for any dry goods wholesaler and, later, he bought and liquated bankrupt general stores through the Great Depression.
By 1939, J.L. and Cal decided to plunk down $5,000 each to begin J.L Turner and Sons Wholesale store in Kentucky. In 1955 a new idea was born – the dollar store – and all sorts of the stores within their growing fold soon were converted and the Dollar General name was created. The company went public in 1968 now it operates over 7550 stores in 30 states using more than 700 added in 2004 alone.
So, what kind of items can you locate at Dollar General? A good variety! A store reminds me of another retailer, now defunct — Woolworth’s — in this they carry a little bit of everything. Do you really need greeting cards? Superior quality cards can be bought for the unusual affordable price of 2 for $1. Seasonal items such as coolers, plastic benches, folding stools, flags, sunscreen, mosquito repellent, wind chimes, and more are on prominent display. Food items as well as personal maintenance systems are carried, a few of which hold the Dollar General name and also a pre-stamped price right on the product. No, they do not have a complete line of any product, just the bestsellers. Still, the variety is good.
Because Dollar General was founded exclusively as dollar general customer service phone number, most of their goods are still priced at a dollar or less. Fortunately, for consumers, they are not restricted by the ‘one dollar’ limit and other pieces of greater value are sold too. Do you need sunflower bird seed? $2 per bag. Would you like DG candy? 4 for $1. Over a recent visit I designed to my nearby Dollar General I noticed many summer items displayed outside the store with discount labels of 30% featured. Thus, the $20 molded plastic bench – offered in white or hunter green – was now reduced to $14. Although the chain prices their items competitively, marked down merchandise is easily found and quickly snapped up. So, if you see a product reduced and also you want it, you must snag it right away!
Dollar General clearly states on their website that they serve lower and lower-middle income customers. Thus, among their strong sellers is definitely the Dollar General private label found on many products through the entire store. The caliber of these products can differ, however. For example, I purchased the DG version of a York Peppermint Patty and can emphatically inform you that York has no fear of DG overtaking them in this category! Should it be price you desire, then get the DG patty. Should it be taste, consistency, and quality you would like, then obtain the York Peppermint Patty. A store sells both items.
As widespread as the company stores are, you cannot find them in twenty states — yet. All states on the east coast are served with the exception of those in New England. Stores can be found within the upper Midwest so that as far west as Wisconsin then zgfoiv to Texas and over to Arizona. All of the northwest and California, Utah, and Wyoming fall outside their current service area. Still, the company has the capacity to saturate the marketplace with over 900 stores in Texas alone.
Many small towns that could probably not be served with a larger retailer usually have dg survey present. Thus, the corporation’s dedication to small towns remains important to them, something most of the larger retailers have overlooked over time.