Recently I have been hearing lots of discussions regarding the “value” of Facebook likes, Real vs. Fake. As always, almost all of what I hear is wrong so I decided to achieve this post to set things straight. Let me first begin by explaining the real difference between a “real” like and a “fake” like. A so called “real” like is a like that is earned the “right” way… which means that the like was done by a real individual that found real value within your site or post or page or whatever and decided to provide you with kudos by “liking” it…
Now on to the “fake” like; the fake like is really a like which is generated at all apart from a few things i described above. There are a multitudes of various techniques for getting a fake like, too many with this post, but here are some:
1. Purchase like packages on microjob sites like Fiverr.com; you can buy a few hundred to your few thousand. These likes are more often than not generated having a bot (automated software program) that games Facebook security and erroneously adds dozens to 1000s of likes over days or weeks. The positive to this particular method is it is cheap… the negative is that bots can be often be detected by Facebook security which can lead in your Facebook page being closed down. Recently Facebook announced it’s intends to ramp up detection, you can read an excellent article about it here.
2. Purchase likes from a microworker site. This technique involves buying “credits” or “tokens” on sites like Welikehits.com. These websites enable you to setup a free account with your Facebook profile and then other individuals get credits by liking your page or sharing,etc. You spend between $5-$100 to purchase credits that you then “spend” when someone likes your page; you can buy several thousand credits for $10-$25 normally. The benefit of these internet websites is the fact real people who have real accounts are liking your page, no automated script or bot… the negative is the fact that way these likes come your way is via a gateway page having a set ip address… meaning that it is super easy for Facebook to tell these were bought, and thus not count them.
Below are a few of the advantages of fake likes:
1. Use of Facebook Analytics. Facebook only lets you the access the analytics part of your user interface When you reach 30 likes. By getting fake likes, you can access your information more quickly.
2. Use of Facebook vanity URL. Facebook allows you to use a vanity URL only after you have 25 likes… the vanity URL is vital from the beginning, it enables you to have facebook/yourkeyword again, fake likes gives you access to this feature quickly.
3. Nobody wants to like a page which includes zero likes… psychologically people are FAR very likely to click that like button if there are already several hundred or several thousand likes.
4. SEO value. Social signals are important to SEO right now… some say around 1/3 of the puzzle… regardless of what the amount actually is, should you do SEO you KNOW that things like followers,likes, etc play a crucial role in gfhisr keywords on yahoo. If you are unable to generate these social signals the “right” way, getting the fake ones is preferable to nothing.