High ranking on Google and other such search engines is essentially based on the number of sites that links to your page. Due to this factor, the SE conscious web master is eternally engaged in a quest for links. In the following paragraphs I shall reveal some of the does and don’ts, and perhaps even a few tips and tricks that will help you along your quest for quality backlinks.
Links exchanges can be extremely productive, but here are a few points to consider. Setup a separate page in which you will put your reciprocal links, however, tend not to name this site links.html or links.htm, call it associates.html. This makes other webmasters more interested in having a link on your page, plus it seems a lot more professional to get ‘associates’ rather than; ‘random people I made the decision to switch links with to achieve/have a high SE ranking’.
Furthermore, when first starting out on your own search for links, continually be usually the one to make the first move, by putting a hyperlink to someone’s page in anticipation of those reciprocating. You can always take it off when they don’t, and chances are it will get them to put in a link to your web site. Do not be scared to approach the ‘Big Boys’, perform a search in Google for your keyword, and contact the people that rank highest. This will make perfect sense, however, many people just do not bother contacting the webmasters at the very top – thinking they would never consent to exchange links along with them. But bear in mind; they too must maintain their high position and obtaining new links is the simplest way to do this. Moreover, exchanging links with high ranking sites is way more productive, Google is after all based on weighted voting.
To take full advantage of the hyperlinks to you personally, submit the pages that hyperlink to your site to the search engines, this can make certain that their ‘votes’ are counted, and if you let people know that you are currently submitting their pages for free, simply because they connected to you, then individuals are far more likely to hyperlink to you down the road. The easiest way to have plenty of links coming from a high ranking site to your own is through forums. Becoming very active on popular forums is a great way to increase online search engine ranking.
Another great tip would be to submit the web pages in the forum who have your link on, to the search engines. Now people will be sitting there reading this article and thinking, ‘there is no reason to accomplish that, Google crawls every link over a page and they can eventually arrive at the connect to your site’. However, EVENTUALLY, is vital word (if you pardon the pun), submitting right to the major search engines is likely to make the procedure quicker. Also, there exists evidence to claim that pages submitted straight to search engines like google and linked to in other pages gain higher ranking.
Furthermore, Google fails to penalise more than submission, so where’s the harm? Always ensure that you exchange links with sites highly relevant to yours, but not too relevant, the very last thing you wish to do is market your competition. For instance, if you run a web site design company, exchange links with web site design resource sites, SEOs, graphic designers, although not other website design companies – except if you have formed a great relationship using that company and work collaboratively on projects or operate in different markets.
In The Year 2011/2012, right after the discharge of Penguin and Panda, this technique will no longer worked. Instead, Google’s algorithm updates enabled those to accurately access the key phrases profile (percentile worth of each linked phrase) as well as the link velocity (the timeframe that these links were added) of every page on a website, identifying the website’s that were exploiting these unnatural, black-hat techniques. The algorithm updates not only found these pages but penalised the website’s utilizing them.
Google have since released several algorithm updates and new algorithms such as Hummingbird. The lesson to become learnt is the fact to be able to gain valuable backlinks, that help improve your rankings, they must be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor-text to less than 4%) or perhaps the amount added over time.
I attempt to remember this when thinking of backlink velocity, the number of visitors is the page getting? (This are available in Google Analytics) The reason behind this can be, that it might be highly unlikely that the website gaining 100 views monthly would acquire 200 backlinks monthly, naturally. Unnatural warning signs of backlinks can easily trigger a computerized penalty, making this something to keep in mind.
These days, search engines like google are placing more focus on incoming links to some website when evaluating rank. The main reason being is because they are difficult to get from trusted sources (a “through the book” website including the Dmoz directory) and it is a sensible way to partially remove the population group who abuse the “on the page” factors of optimisation (page spamming). How is it so? Well, in case you have someone who is abusing the “on the page” factors plus they have no trusted links with their page (they will likely not have any whatsoever due to spam) then there is no chance of them getting a good listing. However, folks have figured out ways in getting a gcgwey quantity of links, through link farms and other tactics, no matter the quality of the website. As search engines like google understand this, it brings us to the main topic of how one link could be a lot better than ten.
Obtaining one link from the trusted source can be extremely difficult within the sense they usually do not issue links to just about anyone. If you have an excellent website with relevant information, then you will definitely get them. It is for that reason one link from a trusted source can better a multiple of links from other websites. As a trusted source website is “trusted” by search engines, it will also trust the websites it links to. For those who have ten links from your best friends, it will help you in certain sense, but no where near just as much as usually the one link from the source like Dmoz, unless one of the friends features a very reputable website amongst the search engines.